Those with talent, vision, determination, and ambition can succeed in this difficult, demanding, and highly competitive industry. Fashion design can be more glamorous than a 1940s Hollywood musical or drearier than a bank statement, but it’s always taxing. A designer’s day includes reading current fashion magazines, newspapers, and other media that reflect current trends and tastes. He or she looks at materials, attends fashion shows, and works with other designers on projects. A designer should be able to communicate his or her philosophy, vision, and capabilities clearly and comprehensively through sketches, discussions, and, occasionally, samples.

No matter what his or her personal style is, a designer must produce a creative, exciting, and profitable product line. As in most professions that produce superstars, it is easy for a competent but otherwise unremarkable designer to wallow in obscurity, designing small pieces of collections, generic lines (the plain white boxer short, for example), or specialties (cuffs, ruffles, etc.). The personality that raises itself above this level must be as large as the vision of the designer; perhaps that’s why the word “crazy” showed up in more than 75 percent of our surveys as a plus in fashion design.

People entering the field should have a good eye for color, style, and shape, an ability to sketch, and some formal preparation in design. An excellent portfolio is a must for the job search. A two- or four-year degree in fashion design is helpful, as is knowledge of textiles and a familiarity with the quirks of a variety of fabrics, but no formal certification is required.

Candidates should have a working knowledge of business and marketing. The hours are long for a fashion designer, and the initial pay is very limited. This is one of those hit-or-miss occupations where beginners work as someone’s assistant until, when they can muster up enough confidence in their abilities and sell that confidence to their superiors, they design a few pieces themselves. The superstar rise is an unlikely event, but it happens. Based on the number of “international star designers” in the last 10 years and the number of people who have entered the profession, the estimated odds of becoming an internationally famous designer are roughly 160,000:1.

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Everyone remembers the story of Cinderella….beautiful girl stunningly transformed into a princess and winning the heart of the prince. No matter how the story is told, women everywhere are captivated by the thought of stepping out of their everyday clothes and finding a fashion that makes them feel like a princess. Thanks to the runway magic of Vancouver fashion designer Bian Variani (www.bianvariani.com), women’s dreams of becoming Cinderella are now reality.

Taking the world by storm

Variani burst into the fashion world in the early 1990’s, studying in both fashion capitals of the world, Paris and Milan. Variani then proceeded to become a force in the fashion world, creating runway shows that redefine the very image of fashion. Combining daredevil elements such as motorcycles and parachutes along with hip-hop and techno-dance, Variani has given haute couture both magical and earthy qualities that make his fashions appealing to virtually every person in the world.

This versatility has practically made Variani a legend as a dream-maker. With an eye for color and contrast that few possess, he has been able to create looks that allow women throughout the world to feel the magic of a midnight ball that only Cinderella would understand. This ability for creating beauty and elegance has allowed Variani to transform the lives of countless women worldwide, allowing them to express a radiance that doesn’t exist in the everyday lives.

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The versatility of Variani

Variani’s contributions to the world extend well beyond his immense fashion abilities. Faced with the task of securing funding for the international release of a clothing line, Bian realized the difficulties that entrepreneurs face when looking for funding. This realization led him to begin making dreams come true for another group: the masses that need funding to start a business.

To this end, Variani created two companies, Visual Designz (www.visualdesignz.com) and Find That Money (Find That Money). Visual Designz became a world-class marketing company, creating state-of-the-art website designs that have given masterful presence to a multitude of companies. In addition, Find That Money has become the world leading investment networking website, providing a meeting place for entrepreneurs and investors. Like one of his breathtaking designs, Variani’s companies have provided this artist with another means of making people’s dreams come true.

Creating princesses….and princes too!

Variani has a simple dream. He strives to make the world a place of beauty and its opportunities available to anyone who wants them. This vision can be seen in the faces of the business people who use his services to fulfill their business dreams as well as the glow of the women who feel like princesses while wearing an incredible Variani original.

Like many before him, Variani is a renaissance man that is making dreams come true for the masses. Whether in business or fashion, this designer is showing that it’s not a fairytale to be able to make dreams come true and to make people feel like princes or princesses, no matter where their dreams lie.

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