Interactive Television Changes the Game
Is there any doubt that the way we watch television is changing dramatically? In the past several years, the coming sea change in the way that we view television entertainment became starkly evident. To start, the incredible increase in online viewing has those in the TV business asking, what is going to happen to the way we do business?
Considering that the old model of paying top dollar for commercial time seems to be fading away – at least in part – new ideas and ways of marketing can bring small business professionals into the world of big-time advertising. Imagine being able to click on Ringcentral reviews in a menu during a business show downloaded from one of the cable networks. Would a small businessperson like to purchase a small ad on a webpage where a popular show is downloaded? TV executives must consider these things as they confront the new advertising age.
Having easy access to information like great Ringcentral reviews on your television is really only one of simplest of ways that consumers will benefit from the change in advertising models to come. On-demand content is one of the most popular new things in the world of television. The use of DVR and Tivo grows each year, as well as cable and satellite boxes that allow consumers to download content. One can only assume that the day is not far off when video stores are rare, as most will just download movies straight into their living room for viewing.
So, on the whole, interactive viewing is really the future of television entertainment. It’s pretty clear that many TV executives didn’t think the day would be here so soon, but with 72% of viewers (according to a recent Harris poll) currently using their remotes to search for programs, download on-demand programming, and setting DVRs to record, time is of the essence to capitalize on these new habits. Consumers look forward to a bright future with extensive entertainment options. With a greater number of options, the more specialized and targeted the entertainment can be – not to mention the advertising!
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